FOR IMMEDIATE RELEASE

BZ Media Announces First Windows Phone Developer Conference

WPDevCon, scheduled for October 2012, provides workshops, technical classes, expo hall dedicated to Windows Phone app development and deployment

HUNTINGTON, N.Y., JAN. 12, 2012 — BZ Media LLC today announced WPDevCon™ — the Windows Phone Developer Conference, the first major independent event for software developers 100% focused on the emerging Windows Phone mobile software market.

The three-day conference will take place in the San Francisco Bay Area from Oct. 22-24, 2012. WPDevCon begins with a morning of intensive three-hour workshops, with the remainder of the event filled with technical classes and keynotes. More than 50 technical classes and workshops will be offered at the conference.

WPDevCon will include an exhibition hall for companies selling products and services for Windows Phone developers. More than 500 software developers are projected to attend WPDevCon (www.WPDevCon.net), along with more than 30 exhibitors and sponsors.

The conference is owned, produced and managed by BZ Media LLC, which publishes SD Times, the leading magazine for the software development industry. BZ Media also produces AnDevCon: The Android Development Conference; iPhone/iPad DevCon, an independent conference focused on Apple’s mobile platforms; and SPTechCon: The SharePoint Technology Conference.

WPDevCon is an important educational resource for anyone building or distributing Windows Phone apps, either through device makers or the Windows Phone Marketplace. The focused conference is designed so that all developers can attend — and can even bring their entire development or marketing team, thanks to special group discounts.

Ted Bahr, President of BZ Media and Conference Director of WPDevCon, said, “Windows Phone is the next red-hot mobile platform. Forward-looking developers need a place to come up to speed on how to build those apps. WPDevCon is the first dedicated conference for Windows Phone developers – and the best place to bootstrap or extend your Windows Phone app effort will be at WPDevCon.”

Classes and workshops at WPDevCon fall into three topic areas:

WP Essentials: These technical classes and workshops are for all Windows Phone developers, and cover all programming topics.

WP Enterprise: These technical sessions cover topics specific to building and managing apps for employees, business customers and partners, such as back-end integration with corporate applications and the Cloud.

WP Marketing: These business-oriented sessions cover everything you need to know about the Windows Phone marketplace, including app marketing and distribution.

The WPDevCon Call for Speakers is available online at www.WPDevCon.net. For sponsorship information, or to inquire about the exhibit hall, contact Adam Teichholz, +1 631-431-4158 x114 ateichholz@bzmedia.com.

Learn more at (www.WPDevCon.net), and follow it on Twitter at www.twitter.com/WPDevCon or #WPDevCon.

ABOUT BZ MEDIA

Based in Huntington, N.Y., BZ Media LLC (www.BZMedia.com) is a high-tech media company combining the best of print and Web-based publishing with industry-leading technical conferences and expositions.

BZ Media's WPDevCon™ (www.WPDevCon.net), Oct. 22-24, 2012, Burlingame, Calif., is the independent conference for software developers, marketers and entrepreneurs building applications for Windows Phone-powered smartphones.

WPDevCon™ is a trademark of BZ Media LLC. Windows® is a registered trademark of Microsoft.

—30 —