SD Times is the newspaper of record for the software development industry. SD Times writes about what is happening and what it means to our target audience: software and application development managers, architects, project and team leaders. News that barely gets mentioned by the broad-based IT newsweeklies might be front-page news for SD Times.
News stories are triggered by events in the classic news model: What happened, who did it, who is affected, and what does it mean to our readers?
Many news stories include not only the details of the event, but also reactions from the industry, such as other vendors, analysts and software development managers at large enterprises.
SD Times news stories are chosen for their relevance to the targeted readers, and may be triggered by vendor announcements or initiatives — such as significant executive changes, new product or business strategies, important new product releases, or industry events such as mergers or acquisitions.
We also cover other industry news, such as the publication of applicable research by consulting firms or academic institutions, releases of new standards or initiatives, or happenings at industry conferences or trade shows.
SD Times is written by a full-time staff of editor/reporters, respected columnists, and a select group of experienced freelance technology journalists, led by veteran editorial director Alan Zeichick, himself a former software developer and systems analyst, with more than 20 years of technology journalism experience.
Sections and Departments
Embedded & Wireless News: A special section within the main news area of SD Times, it covers significant developments in the high-growth embedded systems and wireless markets, which are growing rapidly in the enterprise development world.
Guest Views: SD Times invites members of the software development community to share their personal points of view. If you are interested in contributing to the Guest View section, read the submission guidelines.
Events Calendar: The calendar lists industry events, such as conferences and trade shows, of general interest to software development managers. It does not list sales/marketing events or training/certification courses. A more complete version of the calendar is available online.
Special Reports: Every issue has an in-depth look at a trend or technology, how it is being implemented, and how it is changing the world of the software and application development manager. For more information about them, see the editorial calendar, or contact David Rubinstein approximately six to eight weeks before the cover date.
News Briefs: This is a regular news section with short news items organized into four parts: Companies, Products, People and Standards.
Regular Columns
Industry Watch: SD Times editor-in-chief David Rubinstein writes this lively column that examines business models of successful and not-so-successful ISVs (independent software vendors).
Integration Watch: Industry analyst Andrew Binstock writes about Service Oriented Architecture and other business integration technologies enabling enterprise distributed computing.
Windows & .NET Watch: This regular column, written by Larry O'Brien, comments on important developments specific to Microsoft’s Windows, SQL Server and .NET platforms.
