If you are
asked to submit a photograph, screen shot or a logo to BZ Media, for use in a
print publication, supplement or conference materials, please bear the following guidelines in
Note that we have separate guidelines for people/products, logos, and
screen shots. We also have some handy tips for taking better-looking photos of
people -- but send in what you have, we'll try to make it work.
Photographs of People/Products
|Photos need to be high resolution. Bitmaps
that would look great on a Web page will look dreadful in print. The recommended minimum
size for a bitmap file should be two inches across by three inches high, at a resolution
of 300dpi -- that is, 600x900 pixels, at the least. A smaller photograph may be usable, but frankly, it
will probably not be.|
|Photos need to be in a high-color format.
The best formats are high-resolution JPEG files (.jpg) and TIFF (.tif) files. We prefer not
to accept GIF files (.gif) because they are only 256 colors. However, in case of doubt,
send the file in and we'll tell you what we think.|
|Photos should be in color.
A color photograph will look
better than a black-and-white photograph -- but if all you have is B&W, send
it in. As far as electronic files go, a 256-color image doesn't reproduce well
in print, so please
use 24-bit or higher color depth.|
|Please don't edit or
alter the photograph. Please don't
crop it, modify it using Photoshop or anything; just send us the raw
image, we'll do the rest.|
|Please send logos as
vector-based EPS files (such as an Adobe Illustrator file with fonts
converted to outlines) if possible.
If a vector-based EPS file is not available, send a 300dpi TIFF, JPEG or
Photoshop EPS files (i.e., one that's at least two inches long). Web-resolution logos will not be usable in a
|Screen shots should be
the native bitmap file. A native
bitmapped screen capture from Windows will be a huge .BMP file. This may
be converted to a compressed TIFF file, or compressed to a .ZIP file for
emailing. Do not convert a screen capture to JPEG or GIF, paste it into
a Word or PowerPoint document, or otherwise modify the native bitmaps.
Screen captures on other platforms should also be native bitmaps,
typically in TIFF. You can also submit screen shots in Adobe Illustrator
If you have questions about artwork, please contact editorial
director Alan Zeichick.
to get a professional appearance.
biggest element is a clean, uncluttered background. You may also wish to have the subject
wear business casual or formal clothing, such as a shirt with a collar
instead of a T-shirt. If you don't have a photo like that, send what
you have, and we'll see what we can do.
Side or front natural light
is the best and most flattering. Taking pictures outdoors
with overcast skies is best; a picture outdoors on a sunny day is also
good, but direct overhead sunlight (near noon) is too harsh. If
possible, keep away from indoor lighting, especially ceiling or
fluorescent lights. Avoid unpleasant backlighting by making sure the
subject isn't standing between the camera and a window or lamp.
If you must use electronic
flash... Reduce red-eye by asking the subject to
look at the photographer, not the camera. Eliminate harsh and unpleasant
shadows by ensuring that the subject isn't standing or sitting within
three feet of a wall, bookcase or other background objects. Another
problem is white-out: If the camera is too close to the subject, the
picture will be too bright and have too much contrast.
Maintain at least six feet
separation between the camera and the subject.
If the subject is closer than six feet to the camera,
his/her facial features will be distorted, and the results will be very
unattractive. For best results, hold the camera more than six feet from
the subject. It's better to be farther away and use the camera's optical
zoom, rather than to shoot a close-up from a few feet away.