If you are asked to submit a photograph, screen shot or a logo to BZ Media, for use in a print publication, supplement or conference materials, please bear the following guidelines in mind.
Note that we have separate guidelines for people/products, logos, and screen shots. We also have some handy tips for taking better-looking photos of people -- but send in what you have, we'll try to make it work.
Photographs of People/Products
Photos need to be high resolution. Bitmaps that would look great on a Web page will look dreadful in print. The recommended minimum size for a bitmap file should be two inches across by three inches high, at a resolution of 300dpi -- that is, 600x900 pixels, at the least. A smaller photograph may be usable, but frankly, it will probably not be.
Photos need to be in a high-color format. The best formats are high-resolution JPEG files (.jpg) and TIFF (.tif) files. We prefer not to accept GIF files (.gif) because they are only 256 colors. However, in case of doubt, send the file in and we'll tell you what we think.
Photos should be in color. A color photograph will look better than a black-and-white photograph -- but if all you have is B&W, send it in. As far as electronic files go, a 256-color image doesn't reproduce well in print, so please use 24-bit or higher color depth.
Please don't edit or alter the photograph. Please don't crop it, modify it using Photoshop or anything; just send us the raw image, we'll do the rest.
Please send logos as vector-based EPS files (such as an Adobe Illustrator file with fonts converted to outlines) if possible. If a vector-based EPS file is not available, send a 300dpi TIFF, JPEG or Photoshop EPS files (i.e., one that's at least two inches long). Web-resolution logos will not be usable in a print publication.
Screen shots should be the native bitmap file. A native bitmapped screen capture from Windows will be a huge .BMP file. This may be converted to a compressed TIFF file, or compressed to a .ZIP file for emailing. Do not convert a screen capture to JPEG or GIF, paste it into a Word or PowerPoint document, or otherwise modify the native bitmaps. Screen captures on other platforms should also be native bitmaps, typically in TIFF. You can also submit screen shots in Adobe Illustrator vector formats.