FOR IMMEDIATE RELEASE

SD TIMES IS NOW NINTH LARGEST DEVELOPERS' TECHNICAL PUBLICATION

With 132 ad pages in the first three months of 2001, the industry's first newspaper moves up from 21st place one year ago

Oyster Bay, N.Y., May 8, 2001 - BZ Media's SD Times, the newspaper of record for software development managers, has made strong gains in advertising sales during the past 12 months, according to data from Eugene, Ore.-based Adscope Inc., an advertising-tracking service.

In Adscope's most recent report on the Technical/Developer category, reported in the May 7, 2001, edition of the Min's B-to-B newsletter, SD Times was described as having carried 131.91 pages of advertising during the first three months of 2001. 

This placed the newspaper at 4.2% market share, and in ninth place behind long-established publications such as Penton Media's Windows 2000 Magazine, CMP Media's Dr. Dobb's Journal, and Microsoft's MSDN Magazine, which occupied the top three slots.

During this period SD Times carried more advertising pages than CMP's Software Development Magazine (95.33 pages) and Intelligent Enterprise (110.67 pages), Fawcette Technical Publications' Java Pro (99.73 pages), and 101 Communications' Java Report (92.61 pages) and AD Trends (86.17) pages.

In the first three months of 2000, Adscope reported the newly launched SD Times at 21st place in the same category, with 28.8 ad pages and 1.0% market share.

"Our newspaper has also made significant gains in advertising revenue," said Ted Bahr, president of BZ Media and publisher of SD Times. "The 2001 study showed that we had had $651,289 in advertising sales during the three-month period, compared with $134,354 during the first quarter of 2000. The market has seen the value that the twice-monthly SD Times brings to the software-development industry, and has reacted enthusiastically."

Adscope performs its own counts of advertisements, rather than relying upon often-inaccurate publisher-supplied data. However, said Bahr, the SD Times results should be viewed as even stronger than Adscope reported.

"Many of the publications in the Technical/Developer category publish many ads for the publisher's other publications, events and services, but Adscope does not distinguish between those house ads and paid third-party advertisements in its reporting," said Bahr. "SD Times traditionally carries very few house ads, and in fact during this three-month period carried only three pages of house ads," he added.