FOR IMMEDIATE RELEASE
SD TIMES TO INCREASE RATE BASE BY 12 PERCENT IN 2002
Software development industry's first newspaper shows explosive growth in readership
Oyster Bay, N.Y., November 21, 2001 - BZ Media's SD Times, the newspaper of record for software development managers, is increasing its guaranteed rate base from an average of 40,000 in 2001 to 45,000 for 2002 - an increase of more than 12 percent.
"Readers are delighted with SD Times," said Ted Bahr, president of BZ Media. "The combination of timely news and insightful analysis is just what managers have been looking for - rather than combing through the technical monthlies for news, or sifting through the broad trade weeklies for information relevant to software development, they find everything in one convenient newspaper."
SD Times was launched in February 2000 and is published twice per month in identical print and digital editions. The newspaper is written exclusively for enterprise software development managers and is available free to qualified readers.
SD Times was recently honored for General Excellence in the Fall/Winter 2001 edition of min magazine, a leading trade publication for the magazine industry, which wrote, "This pub continues to raise the editorial bar." Other publications recognized for General Excellence included McGraw-Hill's BusinessWeek and CMP Media's InformationWeek.
Bahr indicated that SD Times' increased readership will also benefit advertisers, as increased economies of scale due to the larger circulation will make their advertising more cost-effective.
"With the increased circulation, our CPM [cost per thousand readers] will decrease," said Bahr, adding, "This will make SD Times - already one of the most efficient means of reaching this highly influential group of buyers - even more attractive to marketers. When they factor in the lowered CPM with the discount programs we offer consistent advertisers, it's hard to imagine a better marketing vehicle for today's tough economic climate."
Bahr continued, "SD Times was the hottest publication in the software development market in 2001," citing that the publication's advertising increased 89 percent, comparing ads published from January-September 2001 with the same period in 2000. (Source: Adscope) "With the added circulation, and with SD Times' even more cost-effective advertising opportunities, the next year is going to be even hotter."
