FOR IMMEDIATE RELEASE

SD TIMES BOOSTS RATE BASE BY 11%

Rate-base increase to 50,000 qualified subscribers
adds value for advertisers

Oyster Bay, N.Y., March 3, 2003 - BZ Media's SD Times, the newspaper for the software development industry, today announced that it is increasing its projected rate base to 50,000 qualified subscribers for the first half of 2003.

SD Times, a BPA-audited publication, showed an average of 47,103 subscribers in its December 2002 circulation statement, exceeding its quoted advertising rate base of 45,000 for the second half of the year.

Ted Bahr, president of BZ Media, said, "SD Times is becoming increasingly popular with software development managers, who value the news and analysis that we bring them twice each month."

The new rate base of 50,000, an 11 percent increase over the previous rate base, reflects the publisher's own data, which will not be audited by BPA until June 2003.

SD Times is also having notable success with advertising, even during the current economic downturn.

According to the publisher's own data, SD Times carried 19 percent more advertising pages in its January 2003 issues than in January 2002. Year-on-year improvement was fully 23 percent higher for SD Times' February issues.

During 2002, the newspaper also advanced from eighth-to sixth-largest publication in the developer/technical market, according to Adscope Inc., an independent advertising tracking service based in Eugene, Ore.

"Not all the news in the technology market and publishing economy is bad," said Bahr. "Many vendors in the software development market are beginning to increase spending on advertising and marketing, and have chosen SD Times to help them reach enterprise buyers."