FOR IMMEDIATE RELEASE
SD Times CONTINUES GAINING MARKET SHARE: NOW FOURTH-LARGEST DEVELOPER/TECHNICAL PUB
Independent report shows that the software development industry's first newspaper continues to gain market share even during the difficult economic recovery
Oyster Bay, N.Y., October 20, 2003 - BZ Media's SD Times, the first trade newspaper for the software development industry, continues gaining market strength, even during the recent advertising downturn, and has become the fourth-largest publication in the Developers/Technical publication category. That is according to data from New York-based Competitive Media Reporting (CMR), a leading provider of marketing communication and advertising expenditure information to advertising agencies, advertisers, broadcasters and publishers.
In CMR's most recent report (formerly known as Adscope) on the Developers/Technical category, reported in the October 13, 2003, issue of Min's B-to-B newsletter, SD Times was described as having carried 318.5 pages of advertising during the first eight months of 2003. This represents a 7.2 percent market share in the 22-publication field.
By comparison, during the first eight months of 2002, SD Times had a 5.6 percent market share, and was the sixth-largest publication in this category.
The latest CMR report placed SD Times in fourth place in the category, behind three long-established publications: Penton Media's Windows & .NET Magazine and CMP Media's MSDN Magazine and Dr. Dobb's Journal.
The fifth and sixth positions in the CMR report are held by Xplain's MacTech Magazine and SYS-CON Media's Java Developer's Journal.
"SD Times continues to gain momentum in this challenging market," said Ted Bahr, president of BZ Media LLC, who pointed out that the CMR report showed that total ad pages for those 22 publications in the Developers/Technical category declined from 5,393 pages in the first eight months of 2002 to 4,424 pages in the same period in 2003.
"While overall IT spending remains tightly controlled, companies are continuing to invest in strategic areas, such as business integration, software quality and projects that have a measurable line-of-business return on investment," said Bahr. "Decisions about those projects, including the tools and platforms to be used in those projects, are being made by software development managers, not programmers. Increasingly, advertisers are seeing that SD Times is their most efficient medium for reaching those key software development decision makers."
