FOR IMMEDIATE RELEASE

BZ Media to Launch
Embedded Software Development Conference
New conference and exhibition focused on software and
applications developers in the fast-growing embedded, mobile and wireless
markets

Oyster Bay, N.Y., March 30, 2004 - BZ
Media LLC today announced the first annual Embedded Software Development
Conference, scheduled for August 17-19, 2004, at the DoubleTree Hotel, San
Jose, Calif.
The Embedded Software Development Conference (ESDC) is the
only independent, cross-platform conference completely focused on the
educational needs of embedded, mobile and wireless developers. The event
will include more than 40 individual conference sessions and full-day
tutorials covering applications development using Java 2 Micro Edition,
Windows CE, Embedded Linux, Palm OS, BREW, VxWorks and other high-level
embedded operating systems.
Ted Bahr, President of BZ Media, said, "The Embedded
Software Development Conference is filling a tremendous need in the
developer industry. While some electronics megashows have a few classes on
embedded topics, no other event is 100 percent focused on helping embedded
developers, engineers and project managers build better software and
applications."
Bahr added, "Our expert teachers, drawn from the field's top
practitioners, will provide the essential skills that they need in order to
maximize the functionality of their software, meet project schedules, save
money and make informed choices regarding new and emerging technology."
The three-day Embedded Software Development Conference (www.esdevcon.com),
to be held in the heart of Silicon Valley in San Jose, Calif., will include
an exhibition hall. More than 40 leading exhibitors are expected to show
their platforms, tools, libraries and other products.
The Embedded Software Development Conference is expected to
draw more than 500 attendees for the educational program of tutorials and
technical classes, as well as exhibits-only visitors.
Prospective instructors may view the Call for Speakers at
www.esdevcon.com/speakers.htm.
The deadline for class proposals is May 3, 2004. Vendors can download the
exhibitor prospectus at
www.esdevcon.com/exhibitors.htm, or can contact Ted Bahr at
+1 631-421-4158 x101 or ted@bzmedia.com
to discuss sponsorship opportunities and booth availability.
The Embedded Software Development Conference is produced by BZ Media,
publisher of SD Times, the twice-monthly newspaper of record for the
software development industry, and also Software Test & Performance, a new
quarterly magazine for software testers. Since its first issue in February
2000, SD Times has offered dedicated editorial coverage of embedded and
wireless development news.