FOR IMMEDIATE RELEASE

Software Test & Performance Magazine
Now Available to Subscribers

Oyster Bay, N.Y., April 7, 2004 - BZ
Media LLC today announced that the premiere issue of Software Test &
Performance, its new magazine dedicated to improving software quality, is
now available to subscribers.
Software Test & Performance is written for software developers,
software testers, QA managers, and project/software development managers.
It focuses on helping readers improve the efficiency of their team's
software QA and testing processes, as well as improving the performance of
custom-written applications pre- and post-deployment.

Published four times annually in a magazine format, Software Test &
Performance has a circulation of 25,000, delivering the largest audience
focused on testing and software performance issues. A BPA audit of the
circulation will be applied for in late 2004.
Ted Bahr, President of BZ Media and Publisher of Software Test &
Performance, said, "The market for software testing/QA tools, performance
management tools and related services is set to boom. Companies are
building bigger and bigger applications, and also integrating them
together. This places a huge burden on the development and testing staff,
and the industry is stepping up to the plate delivering tools and
solutions for developers, architects and QA and test managers. Software
Test & Performance will serve as a focal point for this newly emerging
test/QA and performance management market."
Alan Zeichick, Executive Vice President of BZ Media and Editorial
Director of Software Test & Performance, said, "The risks associated with
software failure are high. All too often, software doesn't meet
requirements, produces invalid results or fails under load -- or is so
poor in quality that it's never even deployed. That can place the
enterprise in a significant competitive disadvantage with real bottom-line
consequences. The mission of Software Test & Performance is to help
development, QA and test managers improve their testing processes by using
the latest tools, services and methodologies."
The first issue of Software Test & Performance was delivered to
subscribers in late March 2004, and had a special editorial focus on
performance management. Subsequent issues in 2004 will focus on
requirements management, application life-cycle management and defect
management. The first issue had 15 advertisers.
"We're delighted with the industry uptake on this launch, even in these
difficult economic times," said Bahr. "We're looking forward to the growth
of the publication, and of the entire market sector, throughout 2004."
A one-time black-and-white ad page in Software Test & Performance is
US$3,295. More information about Software Test & Performance, including
data about the market, advertising rates, circulation, editorial calendar
and writer's guidelines, is available at
www.stpmag.com.