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BZ Media > BZ Media News > April 7, 2004

FOR IMMEDIATE RELEASE

Software Test & Performance Magazine
Now Available to Subscribers

Oyster Bay, N.Y., April 7, 2004 - BZ Media LLC today announced that the premiere issue of Software Test & Performance, its new magazine dedicated to improving software quality, is now available to subscribers.

Software Test & Performance is written for software developers, software testers, QA managers, and project/software development managers. It focuses on helping readers improve the efficiency of their team's software QA and testing processes, as well as improving the performance of custom-written applications pre- and post-deployment.

Published four times annually in a magazine format, Software Test & Performance has a circulation of 25,000, delivering the largest audience focused on testing and software performance issues. A BPA audit of the circulation will be applied for in late 2004.

Ted Bahr, President of BZ Media and Publisher of Software Test & Performance, said, "The market for software testing/QA tools, performance management tools and related services is set to boom. Companies are building bigger and bigger applications, and also integrating them together. This places a huge burden on the development and testing staff, and the industry is stepping up to the plate delivering tools and solutions for developers, architects and QA and test managers. Software Test & Performance will serve as a focal point for this newly emerging test/QA and performance management market."

Alan Zeichick, Executive Vice President of BZ Media and Editorial Director of Software Test & Performance, said, "The risks associated with software failure are high. All too often, software doesn't meet requirements, produces invalid results or fails under load -- or is so poor in quality that it's never even deployed. That can place the enterprise in a significant competitive disadvantage with real bottom-line consequences. The mission of Software Test & Performance is to help development, QA and test managers improve their testing processes by using the latest tools, services and methodologies."

The first issue of Software Test & Performance was delivered to subscribers in late March 2004, and had a special editorial focus on performance management. Subsequent issues in 2004 will focus on requirements management, application life-cycle management and defect management. The first issue had 15 advertisers.

"We're delighted with the industry uptake on this launch, even in these difficult economic times," said Bahr. "We're looking forward to the growth of the publication, and of the entire market sector, throughout 2004."

A one-time black-and-white ad page in Software Test & Performance is US$3,295. More information about Software Test & Performance, including data about the market, advertising rates, circulation, editorial calendar and writer's guidelines, is available at www.stpmag.com.

 
PR Contact
Ted Bahr
631-421-4158 x101
ted@bzmedia.com

About BZ Media
BZ Media LLC® is a high-tech media company combining the best of print and Web-based publishing, offering industry-leading magazines, newspapers, Web sites and conferences.

SD Times® is the twice-monthly newspaper of record for the software development industry. SD Times reaches more than 60,000 subscribers in 131 countries. SD Times was recognized by Media Business Magazine as the fastest-growing IT publication in 2007.

Systems Management News™, launching April 2008, is the twice-monthly industry newspaper for IT systems administration and data center managers.

Software Test & Performance™ is the leading monthly magazine for more than 25,000 development, quality-assurance, Web performance and software test managers.

Software Test & Performance Conference™ 2008, April 15-17, 2008, in San Mateo, Calif., is the leading technical conference focused on software testing, quality assurance and performance management.

EclipseWorld™ 2008, Oct. 28-30, in the Washington, D.C. area in Reston, Va., is the leading independent conference for enterprise IT professionals using Eclipse-based tools and technologies.

FutureTest™ 2009, February 2009, in New York City, is a visionary conference for senior leaders in software test and quality assurance.

           


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