FOR IMMEDIATE RELEASE

Expert Faculty, Technical Program Announced for Embedded Software Development Conference

New conference and exhibition is focused on software engineers and embedded developers

Oyster Bay, N.Y., June 3, 2004 - BZ Media LLC today announced the class and tutorial lineup for the first annual Embedded Software Development Conference, scheduled for August 17-19, 2004, at the DoubleTree Hotel, San Jose, Calif.

Registration for the event is now open for attendees, with Early Bird pricing available through July 9, 2004.

The Embedded Software Development Conference will feature more than 50 classes and tutorials on the practical implementation of embedded development best practices. The event expects to draw close to 500 attendees in its first year.

Ted Bahr, president of BZ Media LLC, which is producing the event, said, "Modern embedded systems projects are dominated by software development. After studying the market and the needs of embedded developers, we determined that there is a need for an education-focused event dedicated to embedded software development."

Technical classes on hot topics including embedded security, software testing, Extreme Programming and leading edge tutorials on Windows Embedded, J2ME and Embedded Linux will help prepare attendees for the next generation of embedded design.

Donna Esposito, director of events for the Embedded Software Development Conference, said, "We built a high-quality technical conference with the best minds in embedded development to bring this community together."

Among the more than two dozen speakers are Larry Constantine, a pioneer in the study of user-centric systems design; Stephen J. Mellor, widely considered the co-founder of structured design; and Michael Barr, author of two of the most popular books on embedded development as well as the former editor of Embedded Systems Programming Magazine.

The Embedded Software Development Conference has achieved wide-spread industry support. Media sponsors include Electronic Design Magazine, Electronic Products Magazine, Wireless Systems Design Magazine, RTC Magazine, EE Product News, Embedded 365, Planet EE, IQ Magazine, Intel Developers Quarterly and the COTS Journal.

Bahr said, "It's gratifying to see the broad range of support for this event, which further demonstrates the compelling need for a conference focused on the specific needs of embedded software developers."

The conference is also supported by BZ Media's own SD Times and Software Test & Performance Magazines.