FOR IMMEDIATE RELEASE
Early Exhibitors Demonstrate Broad Support for Embedded Software Development Conference
Oyster Bay, N.Y., June 16, 2004 - BZ Media LLC today announced the first 20 exhibitors for the first annual Embedded Software Development Conference™, representing many leaders of the embedded industry.
Those key exhibitors include QNX Software Systems Ltd., Green Hills Software Inc., Mentor Graphics Corp., Microsoft Corp., ARM Ltd., LynuxWorks Inc., MontaVista Software Inc., Lauterbach GmbH, Enea Data AB and American Arium Corp.
Donna Esposito, Director of Events for BZ Media, said, "Exhibitors clearly embrace the direction of the Embedded Software Development Conference. They like that this event is focused purely on embedded software development, without a lot of clutter from power supply and capacitor vendors. This dedicated, high-quality event offers them the opportunity to generate high-quality leads for very little cost."
Held in the Doubletree Hotel in San Jose from August 17-19, 2004 the Embedded Software Development Conference (www.esdevcon.com) features more than 50 classes and tutorials on embedded software development from recognized industry expert leaders like Steven J. Mellor, Larry Constantine and Michael Barr. The show floor will feature 35 top embedded development software and tool suppliers.
Ted Bahr, President of BZ Media, said, “Our location in Silicon Valley is key; that's still the capital of the embedded development industry. Exhibitor personnel usually have important local customer and partner business to conduct outside of show-floor hours.”
Other companies with early space reservations at the Embedded Software Development Conference include KADAK Products Ltd., Perforce Software Inc., General Software Inc., Allegro Software Development Corp., Certicom Corp., Treck Inc., Nohau Corp., Real-Time Innovations Inc., LDRA Ltd., Klocwork Inc. and Electric Cloud Inc.
More than 2 million marketing impressions will be made for the event via partners including SD Times, Software Test & Performance, Electronic Design, EE Product News, Wireless Systems Design, Electronic Products, RTC Magazine and IQ Magazine.
For more information about exhibiting at the Embedded Software Development Conference, contact Donna Esposito, Director of Events, at +1 415-785-3415 or desposito@bzmedia.com.
