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FOR IMMEDIATE RELEASE

Software Test & Performance Magazine
To Go Monthly in 2005

Huntington, N.Y., September 27, 2004 - BZ
Media LLC today announced that
Software Test &
Performance, the premiere technical magazine for software development
and Test/QA managers, will go monthly beginning with its February 2005
issue.
Launched in 2004 as a quarterly publication, Software
Test & Performance serves a qualified audience of 25,000 with in-depth
feature articles that help readers improve the efficiency of their
software QA and testing processes, as well as guide them through boosting
the performance of in-house applications before, during and after
deployment.
Ted Bahr, President of BZ Media and Publisher of
Software Test & Performance, said, "From its first issue, we delivered the
largest audience focused on testing and software performance issues. We
heard the message from readers and advertisers that our magazine delivered
everything we promised -- only they wanted more! That's why we're
increasing the frequency to monthly publication."
For 2005, the base advertising rates for Software Test &
Performance are $3,595 for a 1x BW full page. New rate card programs
will offer discounts for 6x, 12x and 24x insertions, as well as
combined-frequency discounts with BZ Media's flagship newspaper,
SD Times.
Alan Zeichick, Executive Vice President and Editorial
Director of BZ Media, said, "As a monthly magazine, Software Test &
Performance will be even better positioned to serve the needs of software development managers, test/QA managers, and the
industry providing products and services to test/QA professionals."
The 2005 rate card and editorial calendar may be found at
http://www.stpmag.com/aboutstp.htm.
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PR Contact
Ted Bahr
631-421-4158 x101
ted@bzmedia.com |
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About BZ Media
BZ Media LLC®
is a high-tech media company combining the best of print and Web-based
publishing, offering industry-leading magazines, newspapers, Web sites
and conferences.
Software Development Times® is the
leading news source for the software development industry. SD Times reaches more than
65,000
subscribers
in 131 countries, and was recognized by Media Business as
the fastest-growing IT publication in 2007.
SPTechCon™,
Feb. 26-29, 2012 in San Francisco, is the technical conferences for IT professionals, business
analysts, information workers and software developers using Microsoft
SharePoint.
iPhone/iPad DevCon™, Apr. 4-6, 2011, in Boston, is the
independent conference for developers and IT professionals building and managing applications for Apple’s mobile devices.
AnDevCon™
II,
Nov. 6-9, 2011, in Burlingame, Calif., is the independent conference for
developers, entrepreneurs and IT professionals building and managing applications for
Android-based smartphones and other devices. |
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