FOR IMMEDIATE RELEASE

SD Times Finishes 2004 Ranked #2

Independent report shows that software development's industry newspaper continues to outpace the competition by gaining market share and market position

Huntington, N.Y., March 10, 2005 - BZ Media LLC today announced that SD Times®, the first and only trade newspaper for the software development industry, continues to gain market share, passing tough competitors such as Dr. Dobb's Journal and Java Developer's Journal to become the second largest publication in the Developers/Technical category.

This market-share data is reported by Competitive Media Reporting (CMR), a leading provider of marketing communication and advertising expenditure information to advertising agencies, advertisers, broadcasters and publishers.

CMR's most recent report (formerly known as Adscope) on the Developers/Technical category showed SD Times as having the No. 2 market share for all of 2004. This report was published in the February 14, 2005 edition of Min's B-to-B newsletter.

SD Times was described by CMR as having carried 553.25 pages of advertising during all of 2004. This represents a 14.37 percent increase over SD Times' advertising in 2003.

CMR's report listed 2003's leaders as Windows & .NET Magazine (637.50 pages), MSDN Magazine (602.67 pages) and Dr. Dobb's Journal (529.33 pages), followed by SD Times (483.75 pages), MacTech Journal (417.50 pages) and Java Developer's Journal (404.42).

For the full year of 2004, the places had changed dramatically, according to CMR, with the leaders becoming MSDN Magazine (669.50 pages), SD Times (553.25 pages), Dr. Dobb's Journal (499.08 pages), Redmond Magazine (387.61; it was formerly known as Microsoft Certified Professional) and Windows & .NET Magazine (366.75 pages; it was renamed as Windows IT Pro last year).

The other 2003 leaders slipped substantially in 2004, with MacTech Journal being reported with 195.29 pages and with Java Developer's Journal falling to 289.83 pages.

From 2003 to 2004, SD Times' market share also increased from 7.50% to 10.26% in 2004.

Ted Bahr, president of BZ Media and publisher of SD Times, said, "The market-share increases, particularly as SD Times' has overtaken Dr. Dobb's Journal, for years considered the category leader, validates our position as the only news and news analysis publication serving the software development market. It also shows that the vendor community values SD Times' unique audience of software development managers, recognizing the purchasing power that they hold in today's enterprise IT environment."

BZ Media cites the CMR/Adscope numbers because they are impartially and independently gathered, tabulated and published using identical criteria for all 20 publications in the Developer/Technical category.