FOR IMMEDIATE RELEASE

David Rubinstein Named Editor-in-Chief of BZ Media's SD Times

Experienced journalist promoted to take the helm of industry-leading newspaper

Huntington, N.Y., October 17, 2005 - BZ Media LLC today announced that David Rubinstein has been named Editor-in-Chief of SD Times, the industry newspaper for software development managers, and Director of Editorial Operations for BZ Media.

Rubinstein, who had previously been Editor of SD Times, assumes full day-to-day responsibility for all phases of the newspaper's editorial content and production, from story development through editing, layout and shipping. As Editor-in-Chief, he guides the content of SD Times to ensure that the publication best serves its readers and the industry.

As Director of Editorial Operations for BZ Media, Rubinstein coordinates and manages the editorial and production resources for creating all of the company's printed and digital publications, including SD Times, Software Test & Performance, electronic newsletters and supplements.

Before joining BZ Media in the fall of 1999, Rubinstein served as a Deputy Editor of the Long Island edition of Newsday, the sixth largest daily newspaper in the United States. He has a B.S. in journalism from the Univ. of Maryland, and currently also serves as an Adjunct Professor at Adelphi University.

Alan Zeichick, who had served as Editor-in-Chief of SD Times since its launch in February 2000, assumes the title of Editorial Director, and remains responsible for strategic direction of all BZ Media products, including print and digital publications, Web sites, events and research.

Alan Zeichick, Editorial Director of SD Times and Executive Vice President, BZ Media, said, "As the first editor to join BZ Media, David has been indispensable in the launch of SD Times, and its evolution as the leading news publication in the software development industry. It is my pleasure to turn the reins of SD Times over to David. Under his vision and leadership, the publication will soar to new heights of editorial and journalistic excellence."

David Rubinstein, Editor-in-Chief of SD Times, said, "It's an honor to be given the opportunity to take the helm at SD Times, which under Alan's leadership has set a high bar for excellence. I look forward to the challenges of making SD Times an even better newspaper while continuing to serve our readers with timely, informative and lively stories that they can rely on to stay informed and to bring value to their jobs."