FOR IMMEDIATE RELEASE
SD Times Reaches All-Time High:
Most Ads, Most Editorial, Most Pages
Twice-monthly newspaper
for software development industry proves that despite the rise of the
Internet, print publishing is far from dead
Huntington, N.Y., June 13, 2007 — BZ Media
LLC today announced that the June 1, 2007, issue of
SD Times, the
newspaper of record for software development managers, shattered its
previous records for advertising, editorial content and total print pages.
This issue of SD Times contained a 60-page folio (total
page count), broken down as 34 pages of advertising and 26 pages of
editorial content. The newspaper contained advertisements from 43 separate
companies. By contrast, the previous record-holder, published exactly six
years earlier on June 1, 2001, had a folio of 56 pages, with advertisements
from 36 companies.
SD Times is published in tabloid-size format, where each
page is 10x13 inches, compared to a standard sized magazine, which is 8x10
pages.
Ted Bahr, President of BZ Media and Publisher of SD Times,
said, “Since December 2006, five of the largest issues of SD Times have
been published — and now, we’ve published our biggest issue ever, surpassing
any issue before the bursting of the tech bubble in 2000-2001.”
SD Times debuted in February 2000, and has grown from the
22nd largest publication serving the software development industry to the
2nd, second only to MSDN, a technical magazine for Windows developers.
Bahr said, “The incredible growth and persistent
success of SD Times as a print publication has two primary causes. First,
our industry recognizes that print newspapers are the single best way to
deliver news, and news analysis, to an entire community. Reading about
trends in a carefully edited, well-written newspaper is very different from
browsing through a Web site or using a search engine — our readers know
this, and our advertisers know this as well.”
Bahr continued, “The success of SD Times also reflects
BZ Media’s attitude toward print publications as central to our mission, and
as essential for serving our audience of readers and advertisers. While
other media companies are reinventing themselves as ‘lead-generation
marketing companies,’ and abandoning or de-emphasizing print media and
editorial values, BZ Media remains, at its heart, a publishing company. We
don’t aggregate eyeballs and deliver leads: We serve readers, in the unique
way that only print can offer.”
