FOR IMMEDIATE RELEASE

SD Times Reaches All-Time High:
Most Ads, Most Editorial, Most Pages

Twice-monthly newspaper for software development industry proves that despite the rise of the Internet, print publishing is far from dead

Huntington, N.Y., June 13, 2007 — BZ Media LLC today announced that the June 1, 2007, issue of SD Times, the newspaper of record for software development managers, shattered its previous records for advertising, editorial content and total print pages.

This issue of SD Times contained a 60-page folio (total page count), broken down as 34 pages of advertising and 26 pages of editorial content. The newspaper contained advertisements from 43 separate companies. By contrast, the previous record-holder, published exactly six years earlier on June 1, 2001, had a folio of 56 pages, with advertisements from 36 companies.

SD Times is published in tabloid-size format, where each page is 10x13 inches, compared to a standard sized magazine, which is 8x10 pages.

Ted Bahr, President of BZ Media and Publisher of SD Times, said, “Since December 2006, five of the largest issues of SD Times have been published — and now, we’ve published our biggest issue ever, surpassing any issue before the bursting of the tech bubble in 2000-2001.”

SD Times debuted in February 2000, and has grown from the 22nd largest publication serving the software development industry to the 2nd, second only to MSDN, a technical magazine for Windows developers.

Bahr said, “The incredible growth and persistent success of SD Times as a print publication has two primary causes. First, our industry recognizes that print newspapers are the single best way to deliver news, and news analysis, to an entire community. Reading about trends in a carefully edited, well-written newspaper is very different from browsing through a Web site or using a search engine — our readers know this, and our advertisers know this as well.”

Bahr continued, “The success of SD Times also reflects BZ Media’s attitude toward print publications as central to our mission, and as essential for serving our audience of readers and advertisers. While other media companies are reinventing themselves as ‘lead-generation marketing companies,’ and abandoning or de-emphasizing print media and editorial values, BZ Media remains, at its heart, a publishing company. We don’t aggregate eyeballs and deliver leads: We serve readers, in the unique way that only print can offer.”