FOR IMMEDIATE RELEASE

David Lyman to Lead Expanded
SD Times Advertising Sales Team

Huntington, N.Y., August 30, 2007 — BZ Media LLC today announced that David Lyman has been named Associate Publisher of SD Times, the twice-monthly newspaper of record for the software development industry.

David Lyman joined BZ Media in January 2006 as Regional Sales Manager for SD Times. Previously, he had served as National Sales Manager at Fawcette Technical Publications, which was recently acquired by 1105 Media Inc. Mr. Lyman is a graduate of the Isenberg School of Management at the University of Massachusetts, Amherst.

As Associate Publisher of SD Times, Mr. Lyman oversees print and online advertising sales, including a wide variety of e-newsletters, Web seminars, custom research, special reports, banners and lead-generation programs. He will also coordinate with BZ Media’s marketing department on all programs regarding the SD Times brand.

Ted Bahr, Publisher of SD Times and President of BZ Media, said, “David Lyman, and the rest of the SD Times advertising sales team, have increased print advertising revenue by 16 percent this year, through August. They have also registered major gains in Internet-based revenue. David’s experience in online media sales will take SD Times’ Internet revenue to even greater heights in 2008, while his solid print background will ensure that traditional sales continue their growth as well.”

BZ Media also announced that the number of advertising sales territories for SD Times have increased from four to five.

Bahr said, “BZ Media is increasing its investment in advertising sales for SD Times. Unlike many other media companies in the technology sector, which are abandoning print, BZ Media is bullish on print advertising as well as Internet advertising opportunities. Technology marketers have spent the last two years being seduced by Internet media. Awareness, preference-creating and trust-building are done much more efficiently in print, and the pendulum is going to swing back that way, as our recent gains have indicated. In order to serve our growing market, we had to expand the sales team.”