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FOR IMMEDIATE RELEASE
David Lyman to Lead Expanded
SD Times Advertising Sales Team
 Huntington, N.Y., August
30, 2007 — BZ Media LLC today announced that David Lyman has been
named Associate Publisher of SD Times, the twice-monthly newspaper of record
for the software development industry.
David Lyman joined BZ Media in January 2006 as Regional
Sales Manager for SD Times. Previously, he had served as National Sales
Manager at Fawcette Technical Publications, which was recently acquired by 1105 Media Inc. Mr. Lyman is a graduate of the
Isenberg School of Management at the University of Massachusetts, Amherst.
As Associate Publisher of SD Times, Mr. Lyman oversees
print and online advertising sales, including a wide variety of
e-newsletters, Web seminars, custom research, special reports, banners and
lead-generation programs. He will also coordinate with BZ Media’s marketing
department on all programs regarding the SD Times brand.
Ted Bahr, Publisher of SD Times and President of BZ Media,
said, “David Lyman, and the rest of the SD Times advertising sales team,
have increased print advertising revenue by 16 percent this year, through
August. They have also registered major gains in Internet-based revenue.
David’s experience in online media sales will take SD Times’ Internet
revenue to even greater heights in 2008, while his solid print background
will ensure that traditional sales continue their growth as well.”
BZ Media also announced that the number of advertising
sales territories for SD Times have increased from four to five.
Bahr said, “BZ Media is increasing its investment in
advertising sales for SD Times. Unlike many other media companies in the
technology sector, which are abandoning print, BZ Media is bullish on print
advertising as well as Internet advertising opportunities. Technology
marketers have spent the last two years being seduced by Internet media.
Awareness, preference-creating and trust-building are done much more
efficiently in print, and the pendulum is going to swing back that way, as
our recent gains have indicated. In order to serve our growing market, we
had to expand the sales team.” |
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PR Contacts
Ted Bahr
+1-631-421-4158 x101
ted@bzmedia.com
Alan Zeichick
+1-650-359-4763
alan@bmedia.com |
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About BZ Media
BZ Media LLC®
is a high-tech media company combining the best of print and Web-based
publishing, offering industry-leading magazines, newspapers, Web sites
and conferences.
Software Development Times® is the
leading news source for the software development industry. SD Times reaches more than
65,000
subscribers
in 131 countries, and was recognized by Media Business as
the fastest-growing IT publication in 2007.
SPTechCon™,
Feb. 26-29, 2012 in San Francisco, is the technical conferences for IT professionals, business
analysts, information workers and software developers using Microsoft
SharePoint.
iPhone/iPad DevCon™, Apr. 4-6, 2011, in Boston, is the
independent conference for developers and IT professionals building and managing applications for Apple’s mobile devices.
AnDevCon™
II,
Nov. 6-9, 2011, in Burlingame, Calif., is the independent conference for
developers, entrepreneurs and IT professionals building and managing applications for
Android-based smartphones and other devices. |
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