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BZ Media > BZ Media News > August 30, 2007

FOR IMMEDIATE RELEASE

David Lyman to Lead Expanded
SD Times Advertising Sales Team

David LymanHuntington, N.Y., August 30, 2007 — BZ Media LLC today announced that David Lyman has been named Associate Publisher of SD Times, the twice-monthly newspaper of record for the software development industry.

David Lyman joined BZ Media in January 2006 as Regional Sales Manager for SD Times. Previously, he had served as National Sales Manager at Fawcette Technical Publications, which was recently acquired by 1105 Media Inc. Mr. Lyman is a graduate of the Isenberg School of Management at the University of Massachusetts, Amherst.

As Associate Publisher of SD Times, Mr. Lyman oversees print and online advertising sales, including a wide variety of e-newsletters, Web seminars, custom research, special reports, banners and lead-generation programs. He will also coordinate with BZ Media’s marketing department on all programs regarding the SD Times brand.

Ted Bahr, Publisher of SD Times and President of BZ Media, said, “David Lyman, and the rest of the SD Times advertising sales team, have increased print advertising revenue by 16 percent this year, through August. They have also registered major gains in Internet-based revenue. David’s experience in online media sales will take SD Times’ Internet revenue to even greater heights in 2008, while his solid print background will ensure that traditional sales continue their growth as well.”

BZ Media also announced that the number of advertising sales territories for SD Times have increased from four to five.

Bahr said, “BZ Media is increasing its investment in advertising sales for SD Times. Unlike many other media companies in the technology sector, which are abandoning print, BZ Media is bullish on print advertising as well as Internet advertising opportunities. Technology marketers have spent the last two years being seduced by Internet media. Awareness, preference-creating and trust-building are done much more efficiently in print, and the pendulum is going to swing back that way, as our recent gains have indicated. In order to serve our growing market, we had to expand the sales team.”

 
PR Contact
Marilyn Daly
+1-631-421-4158 x118
mdaly@bzmedia.com

About BZ Media
BZ Media LLC® is a high-tech media company combining the best of print and Web-based publishing, offering industry-leading magazines, newspapers, Web sites and conferences.

SD Times® is the twice-monthly newspaper of record for the software development industry. SD Times reaches more than 60,000 subscribers in 131 countries. SD Times was recognized by Media Business Magazine as the fastest-growing IT publication in 2007.

Systems Management News™, launching April 2008, is the twice-monthly industry newspaper for IT systems administration and data center managers.

Software Test & Performance™ is the leading monthly magazine for more than 25,000 development, quality-assurance, Web performance and software test managers.

Software Test & Performance Conference™ 2008, April 15-17, 2008, in San Mateo, Calif., is the leading technical conference focused on software testing, quality assurance and performance management.

EclipseWorld™ 2008, Oct. 28-30, in the Washington, D.C. area in Reston, Va., is the leading independent conference for enterprise IT professionals using Eclipse-based tools and technologies.

FutureTest™ 2009, February 2009, in New York City, is a visionary conference for senior leaders in software test and quality assurance.

 

           

 


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