FOR IMMEDIATE RELEASE

Robert Martin and David Intersimone To Keynote EclipseWorld 2007
Special "Total Eclipse" panel to include Mike Milinkovich, Executive Director of the Eclipse Foundation

Huntington, N.Y., October 10, 2007 — BZ Media LLC today announced three special keynote presentations at EclipseWorld™ 2007, the independent Eclipse conference for enterprise IT developers. EclipseWorld 2007 will be held November 6–8, 2007, in Reston, Va.
The opening keynote address will be by Robert Martin, a leading authority on software projects and object-oriented programming. The former editor of the C++ Report, today he is one of the software industry’s leading authorities on agile software development and is a regular speaker at international conferences and trade shows.
Mr. Martin is the founder, CEO and president of Object Mentor Inc. In the last 35 years, he has worked in various capacities on hundreds of software projects. He has authored landmark books on agile programming, Extreme Programming, UML, object-oriented programming and C++ programming, and has published dozens of articles in various trade journals.
The second keynote speaker at EclipseWorld 2007 is David Intersimone, arguably the best-known evangelist for software developers in the world. “David I,” as he is known, is Vice President, Developer Relations and Chief Evangelist for CodeGear, a subsidiary of Borland Software Corp. Responsible for working closely with the developer community, Mr. Intersimone is a long-standing champion of software developers and the importance of their role in the industry.
EclipseWorld 2007 will also host a special keynote panel called “Total Eclipse,” featuring Mr. Martin, Mr. Intersimone and Mike Milinkovich, Executive Director of the Eclipse Foundation. Moderated by Alan Zeichick, Conference Chairman of EclipseWorld 2007, this panel will examine the past, present and future of Eclipse: what makes it so successful, where the community and technology are heading, and what’s coming down the road. This is a unique conversation that conference attendees won’t want to miss.
EclipseWorld, owned and produced by BZ Media, attracted more than 600 attendees to its second annual conference, held in Cambridge, Mass., in September 2006. For 2007, EclipseWorld moves to a larger facility, the Hyatt Regency Reston, just outside of Washington, D.C.
EclipseWorld 2007 will have an exhibition hall, and sponsorship opportunities are still available. Companies interested in sponsorships are encouraged to contact Donna Esposito, events director, at +1-415-785-3419 or desposito@bzmedia.com, for additional information about reaching more than 800 enterprise IT Eclipse tools buyers at EclipseWorld 2007.