FOR IMMEDIATE RELEASE
BZ Media to Launch
Systems Management News
Industry newspaper to bring timely news and analysis to managers responsible for data centers, IT operations and systems administration.
Huntington, N.Y., December 3, 2007 — BZ Media LLC, publisher of SD Times, today announced Systems Management News, the Industry Newspaper for IT Systems Administration and Data Center Managers.
While there are many technical magazines written for systems administrators, BZ Media’s Systems Management News is the first newspaper for their managers and department heads.
Managers in charge of operations, data centers, storage, mail & messaging, database, IT operations and other systems administration departments require news and analysis to understand what’s happening in the field, and what it means. Systems Management News will provide the technical content and industry context necessary to make informed decisions about products, methodologies and practices that can affect their enterprise.
Systems Management News will be published in the same 10x13-inch tabloid format used by BZ Media’s SD Times, the Industry Newspaper for Software Development Managers. The new publication will be published twice each month, beginning on April 15, 2008. It will be accompanied by a Web portal with daily breaking news, www.SysManNews.com.
BZ Media will also produce a weekly e-newsletter, Systems Management Week, to serve this fast-growing market.
Ted Bahr, President of BZ Media and Publisher of Systems Management News, said, “It is important that Systems Management News appear as a print newspaper. Despite the media hype around Web-based publishing, our successful experience with SD Times demonstrates that readers and advertisers prefer the type of news analysis, synthesis and insight that is best delivered in print. The twice-per-month frequency is perfect for delivering the Big Picture View that working IT managers need. Monthly publications can’t be timely, and weekly publications are overwhelming for busy IT managers and too expensive for advertisers.”
The circulation of Systems Management News will be 40,000 fully qualified, individual request subscribers as of the April 15, 2008, debut issue. The newspaper will offer a full complement of print, online and lead-generation opportunities for marketers, including white papers, webinars, banner advertising and micro-site portals, beginning in April 2008.
Bahr said, “Using the controlled circulation expertise at BZ Media, we will hand-select a qualified readership responsible for managing systems administration, data centers, mail & messaging, storage, database administration and IT operations at their company. Our qualified readership will have involvement in purchasing enterprise products, tools, platforms and services used by systems administration, data centers and IT operations departments.”
Advertising rates begin at US$5,995 for a 1x black-and-white page. An attractive Charter Rate Program will be available, along with combined-frequency discounts for advertisers in BZ Media’s other print properties, SD Times and Software Test & Performance. Prospective advertisers can contact Ted Bahr, Publisher, at ted@bzmedia.com or +1-631-421-4158 x101 to discuss rates and programs.
