FOR IMMEDIATE RELEASE
BZ Media's SD Times Was the Fastest-Growing IT Publication in 2007
Media Business Magazine recognizes SD Times as showing the greatest year-on-year increase in print advertising pages in IT media
Huntington, N.Y., March 10, 2008 — BZ Media LLC, publisher of SD Times, today announced that its flagship publication, SD Times, was listed in the February, 2008 issue of Media Business Magazine as having increased from 649.8 advertising pages in 2006 to 730.7 pages in 2007 – the largest increase of any print publication in the information-technology market.
The year-on-year increase of +80.9 advertising pages was based on data provided to Media Business Magazine by The Auditor, a service of Toronto-based Inquiry Management Services (IMS). BZ Media’s SD Times edged out 75 other IT publications, including Vertical Systems (+78.0 pages), Internet Retailer (+55.2 pages), Business Solutions (+53.7 pages) and Animation Magazine (+52.0 pages).
SD Times, launched in 2000, is a twice-monthly tabloid-format newspaper that serves software development managers in enterprises and independent software vendors (ISVs). SD Times is the largest platform-neutral publication in the software development industry.
Ted Bahr, President of BZ Media and Publisher of SD Times, said, “We were fortunate, when starting SD Times, to understand the impact that the Internet would have on IT print publishing. SD Times has been successful because of its focus on news-analysis, instead of the ‘how-to’ information that defined most IT publications. The Internet, thanks to search engines, has becomes the home of ‘how-to’ technical information for IT professionals, which is why so many IT publications have declined or failed over the past five years. By contrast, the influential IT managers who make up the SD Times readership can’t find news and trends by typing phrases into search engines. Instead, they gain insights from SD Times, which arrives in their mailbox twice each month.”
According to a recent Readex study, 44% of SD Times subscribers read each issue the day it arrives.
SD Times’ increase in advertising pages stands in sharp contrast to the recent declines across the industry. According to Business Media Magazine, only 19 of the IT publications tracked by The Auditor showed ad-page increases from 2006 to 2007. Some of the well-known titles showing year-on-year declines include Think Services’ Dr. Dobb’s Journal (-9.0 pages), 1105 Media’s Redmond Magazine (-26.5 pages), TechWeb’s InformationWeek (-158.1 pages), IDG’s ComputerWorld (-99.9 pages) and CIO Magazine (-174.7 pages), Everything Channel’s CRN (-351.0 pages) and Ziff-Davis Enterprise’s Baseline (-192.8 pages) and eWeek (-454.0 pages).
On April 15, 2008, BZ Media is launching Systems Management News, a twice-monthly tabloid-format print newspaper similar in format to SD Times. Systems Management News will provide news-analysis to IT systems administration, operations and data-center managers.
