FOR IMMEDIATE RELEASE

Redwood Collaborative Media Acquires Software Test &
Performance from BZ Media LLC
New Company to Provide Knowledge, Insights, and
Resources for the Professional Software Test and Quality Assurance Community

Melville, N.Y. and
Huntington,
N.Y., December 16, 2008 —
Redwood
Collaborative Media, a new integrated B2B media company dedicated to
creating highly interactive and dynamic platforms for sharing knowledge,
insights, and resources for professional communities, announced today that
it has acquired the Software Test & Performance (ST&P) business unit from
BZ Media LLC. The
Jordan, Edmiston Group, Inc., the New York-based independent investment
bank, represented BZ Media in this transaction, the terms of which were not
disclosed.
ST&P serves the global software testing and performance community, reaching
more than 55,000 IT professionals through a suite of products that provide
information, education, training, and professional networking opportunities.
The acquisition includes two leading industry events:
Software Test & Performance
Conference, the twice-annual premier technical conference for software
testers and quality assurance managers, and the
FutureTest Conference,
an annual forum for top software test and QA executives from large
companies. The Software Test & Performance Conference was founded in 2005,
and will next be held March 31-April 2, 2009, in San Mateo, Calif.
FutureTest debuted in February 2008; the next event is February 24-25, 2009,
in New York.
In addition, the acquisition includes
Software Test & Performance,
the industry's leading magazine for software test and quality assurance
professionals, and a complementary enewsletter and online publication, Test
& QA Report. Software Test & Performance magazine was launched in 2004 by BZ
Media and reaches more than 25,000 software test and quality assurance
managers, project leaders, and team leaders. The ST&P website features white
papers, webinars, and other online products. The site receives more than
75,000 page views monthly, and is a leading source of news and information
for the software testing and QA profession.
"We are very happy to have the opportunity to serve this important group of
IT professionals through this acquisition," said Andrew Muns, president,
Redwood Collaborative Media. "Software Test & Performance's events,
publications, and online offerings provide a valuable foundation of news and
informative content. We are eager to build upon that foundation with new and
enhanced offerings that will further enable community-building and the
peer-to-peer knowledge sharing that is so vital to this profession."
Ted Bahr, president and co-founder of BZ Media LLC, said, "We're delighted
to be working with Redwood Collaborative Media on this transaction. We're
impressed with Redwood's enthusiasm for the Software Test & Performance
publications and events that we launched, and know that the software testing
industry will be well served by its efforts, while BZ Media focuses on its
core businesses serving the software development market."
"I'm excited to be working with Redwood Collaborative Media," said Edward J.
Correia, editor of Software Test & Performance magazine and ST&P Conference
chairman. "We will continue to provide the same high-quality content that
the software testing and QA profession has come to expect from an industry
leader. And we're working hard to find new and exciting ways to enhance our
business to better serve our audience and grow our community."
About BZ Media LLC:
BZ Media LLC is a high-tech business-to-business media company combining
the best of print and Web-based publishing, offering industry-leading
magazines, newspapers, Web sites and conferences. The Huntington, N.Y.-based
company's flagship is SD
Times, the twice-monthly newspaper of record for the software
development industry.
About Redwood Collaborative Media:
Redwood Collaborative Media creates highly interactive, integrated, and
dynamic platforms for sharing knowledge, insights, and resources, and is
dedicated to building deep relationships for professional communities. The
company's mission is to empower these communities through high quality
information, education and training, and targeted online and face-to-face
networking opportunities. Visit
www.stpcollaborative.com for more information.