FOR IMMEDIATE RELEASE

Enterprise Software Development Conference Comes to the
San Francisco Bay Area in March 2010
Filling a void in the industry, BZ Media launches a new technology event for enterprise developers and development
managers

Huntington,
N.Y., July 6, 2009 — BZ Media LLC today announced the launch of the
Enterprise Software Development Conference™, for IT professionals
who design, code, build, deploy and manage software for their business.
The three-day conference will take place at the San Mateo Marriott, San
Mateo, Calif., from Mar. 1-3, 2010.
The Enterprise Software Development Conference (www.Go-ESDC.com)
will offer one day of intensive workshops, followed by two days of technical
classes. The conference will include an exhibit floor. More than 500
software development managers, architects and senior developers are
projected to attend ESDC™.
The new conference fills a void left by the cancellation of TechWeb’s SD
West conference. Produced annually each spring for many years, TechWeb
announced after its March 2009 conference in Santa Clara that the event
would not be continued.
ESDC is owned, produced and managed by BZ Media LLC, which publishes
SD Times, the newspaper
for the software development industry. BZ Media also produces
SPTechCon: The SharePoint
Technology Conference.
Ted Bahr, President of BZ Media, said, “We are excited to be launching
the Enterprise Software Development Conference. While there are some niche events dedicated to specific platforms,
methodologies, or programming languages, there is no longer an event that
covers the whole software development life cycle.”
Assembling the ESDC educational program will be Alan Zeichick, Executive
Vice-President of BZ Media, a recognized software development expert and
technology analyst, and David Rubinstein, Editor-in-Chief of SD Times.
Zeichick said, “The Enterprise Software Development Conference will bring together an outstanding faculty with
the best experts and the best instructors in enterprise software
development. Conference attendees will get the finest available technical
education – not only in the classroom, but also by mixing and mingling with
the faculty and their peers between classes. If there’s one technology
conference developers should attend next year, it’s ESDC.”
Many of the conference's workshops and classes will focus
on agile software
development. With the tag line, “Be Agile!”, ESDC will have sessions
that help attendees evaluate agile methodologies, move their organizations
toward being more agile, and fine-tine their expertise with eXtreme
Programming, Scrum and other agile methods.
Special events at ESDC will include keynote speeches, an “Ask the
Expert” booth staffed by conference faculty, and ”ESDC MythBlasters,” a
fun-filled competition hosted by a technology analyst wearing a black beret.
The Enterprise Software Development Conference will also have a product exhibition hall, featuring 30+ of the
most innovative software development solutions vendors.
Key dates for ESDC 2010:
• The Call for Speakers closes Jul. 31, 2009. Contact Alan
Zeichick, alan@bzmedia.com.
• Attendee registration will open mid-July; the biggest
discounts end Sep. 25, 2009.
• Sponsorship and expo charter discount rates are available
through Aug. 14, 2009. Contact Ted Bahr,
ted@bzmedia.com.
Learn more at Go-ESDC.com,
and follow the event on Twitter at
www.twitter.com/go_esdc,
hashtag #esdc.
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Enterprise Software Development Conference™
and ESDC™ are trademarks of BZ Media LLC.