FOR IMMEDIATE RELEASE
Integrated Marketing Packages Showcase Effective Means of Reaching Software Development Managers
Huntington, N.Y., October 16, 2009 — BZ Media today announced new integrated marketing packages that emphasize a complete integrated platform of media opportunities to reach software development managers, architects and senior developers. BZ Media is the publisher of SD Times, the industry newspaper for software development managers, and offers a wide variety of Web-based, lead-generation, direct e-mail and live marketing opportunities marketers in the software development market.
Ted Bahr, President of BZ Media, said, “By focusing on BZ Media’s broad audience of more than 180,000 unique development directors, project leaders and software engineering managers, we are able to offer more flexible, and more cost effective packages to our advertisers.”
BZ Media’s flagship SD Times reaches a total audience of 126,000, consisting of 60,000 primary readers and 66,000* pass-along readers. The accompanying website, SDTimes.com, attracts more than 50,000 unique visitors monthly, about half of whom do not subscribe to SD Times. In addition, 85,000 development managers subscribe to the weekly e-mail newsletter, News on Monday, 30,000 of whom do not subscribe to SD Times. This provides marketers with access to more than 180,000 unduplicated buyers accessing BZ Media content via these different media.
BZ Media also produces the Enterprise Software Development Conference, which brings software tool and solution companies face-to-face with customers.
Bahr said, “Uniquely in our market, SD Times has maintained its high quality editorial products during this difficult recession. By contrast, many of the other publications serving this market have simply shut down, and others have cut back markedly on folio size and editorial quality. To better serve this market, and to increase value while reducing the costs of print advertising for our customers, BZ Media has decided to resign from BPA International — and pass along the significant cost savings to marketers. BPA’s focus on trade magazines in more mature industries make it irrelevant to most of SD Times’ advertisers, who are using a broad range of Web-based, e-mail, lead generation, face-to-face and print products.”
Alan Zeichick, Executive Vice President of BZ Media, said, “The programmer’s boss gets the information needed for buying decisions from a variety of sources and media. While still listing print as the number-one way they want to learn about a vendor, buyers use many resources when they narrow down their decision to a handful of vendors. Plus, our subscribers and readers aren’t all the same. Some continue to prefer reading SD Times in print twice per month. Some would rather receive and read it in our digital edition. Others access our content via the Web, through our e-mail newsletter, on an RSS feed, or even hear about news and see links via Twitter or Facebook.”
Zeichick continued, “Deep into a buying process, buyers want to read vendor technical white papers, watch a webinar or meet software companies at technical conferences. BZ Media reaches the largest targeted market of software development managers, architects and project leaders the way they want to be reached and the way advertisers want to reach them.”
For more information about BZ Media’s integrated marketing packages, contact David Lyman, Publisher, at dyman@bzmedia.com or +1-978-465-2351.
BZ Media, founded in 1999, is publisher of SD Times, the industry newspaper for the software development industry. BZ Media produces SPTechCon: The SharePoint Technology Conference and ESDC, the Enterprise Software Development Conference, and has a number of online properties as well.
*According to the independent Readex Corp. study of SD Times subscriber reading habits, July 2009.
