Software and application development managers at large companies desperately need a wide-angle view of the news and what it means to them and their projects in the ever-changing world of software and application development. That's why they read SD Times! There are many reasons why SD Times is a great place for you to advertise, but hear are the Top Ten!

1 SD Times is the only IT trade newspaper specifically written for the software development manager. The broad-based IT newsweeklies abandoned this reader a decade ago. Now you can reach them directly, efficiently and inexpensively in SD Times.

2 SD Times is popular and our circulation is growing. Our BPA-audited circulation jumped to 60,0954 on our June 2006 statement — up more than 50% over December 2001! Which other developer publication circulations are actually growing?

3 As individual programmers are increasingly organized into teams, their managers insist that they all use the same tools — and the software development manager picks the tools. The programming managers have gained control — a trend validated year after year by Evans Data Corp.’s Developer Marketing Patterns Study. SD Times reaches those corporate development managers, architects and programmer bosses.

4 SD Times is HOT! From 2000 to 2004, we've jumped from No. 22 to No. 2 in ad pages out of the 28 publications measured by IMS in the developer/technical category. For the past three years SD Times has carried display advertising from more companies than any developer publication.

5 We publish the only tabloid-sized publication in the development market. That means you can run your full-page ad 68% larger than in a regular magazine. Bigger ads mean more impact and more attention for your company’s products and services.

6 SD Times gets you to market faster! The fast-changing economy and rapid changes in standards and technologies mean shorter product life cycles. You can’t afford to wait 60 days for your new ad to hit. SD Times’ shorter closing dates get your ad message to market in 22 days! Plus, our 24x frequency lets you build up awareness and demand twice as fast as a monthly!

7 SD Times was the first technology publication to offer an identical digital version of SD Times e-mailed to subscribers, and the first publication to have its digital circulation audited by BPA (that was 'way back in December 2001). The digital edition, using Adobe’s Acrobat technology, is hot-linked throughout so that buyers can click on your ad to go directly to your Web site for more information. It gives you frictionless direct response from readers!

8 Advertising in SD Times increases awareness of your company and sales of your products. Our BZ Research division tracks awareness levels of more than 400 companies and we can prove increases in awareness based on your print investment. Ask us about custom research we can do just for you!

9 Pick a topic and we write about it more than anyone else. Our readers need to know what’s happening and what it means. And since they are the buyers they need to know a lot about the changing product landscape. Our extensive product coverage creates a ready market for your offerings.

10 SD Times is more than just ink on paper. Our Web site, SDTimes.com, receives tons of traffic and our White Paper distribution program can deliver the qualified, actionable leads you want. Our News on Monday/Thursday newsletter, featuring all-original editorial, has more than 70,000 subscribers and is available for sponsorships. E-mail and postal list services are also available.

SD Times is brought to you by BZ Media LLC, a privately held, high-tech media company based in Huntington NY on Long Island’s beautiful north shore. BZ Media was founded in 1999 by veterans from Miller Freeman, CMP, IDG, Newsday and Ziff-Davis.